The Dreaming
From an Extraordinary Place to a Modern British Wellness Brand.
The Big Idea
Wellness products & physical rituals inspired by the land, sound and spirit of The Dreaming.
A range of products that connect touch, scent and natural materials with guided sound, reflection or ceremony.
The Dreaming at Home Range
Rest & Restore
Night rituals
Balms
Pillow
Products & moments of stillness.
Bathe & Renew
Bathing
Body oils
Salts & cleansing rituals.
Scent & Space
Candles
Home fragrance
Benefits of an Own-brand Product Range
Create a new revenue stream
Products can generate income on-site, online and through carefully selected retail partners.
Extend the experience
Guests can take part of The Dreaming home and continue its rituals beyond their stay.
Deepen brand connection
Physical products create regular touchpoints between visits and help build long-term loyalty.
Reach beyond the retreat
The range allows people who cannot visit The Dreaming to experience and engage with the brand.
Support repeat purchase
Replenishable products such as oils, balms, salts and home fragrance encourage ongoing sales.
Create natural gifting opportunities
Gift sets, seasonal editions and retreat keepsakes can increase average spend and attract new customers.
Build a valuable brand asset
Over time, an own-brand range can become a distinctive commercial platform in its own right.
Built-in Distribution
Sample Commercials
These illustrative figures show how accessible, mid-market and premium products could perform when sold directly on-site or through The Dreaming’s website.
Indicative figures only. COGS assumes finished product and packaging at viable production volumes. Gross profit is calculated before fulfilment, payment fees, delivery, promotions and wider operating costs. Final pricing and margins would be refined once product formats, specifications and order volumes are agreed. Mark-up is calculated using net sales excluding VAT.
About Us
We identify gaps in the market for new brands - and commercial opportunities for existing brands and businesses.
One connected partner from initial idea to finished, market-ready collection.
The brands we have created have gone on to successfully list in the UK’s biggest retailers:
Case Study
Turkish Baths Harrogate
A heritage-inspired signature skincare collection that captures the essence of its unique East-meets-West spa experience.
FAQs
Wellness products & physical rituals inspired by the land, sound and spirit of The Dreaming.
Would we need to make a large financial commitment?
The collection would be developed as an extension of The Dreaming’s existing rituals, values and relationship with the land—not as generic branded merchandise. The Dreaming would retain creative control and final approval throughout.
Would this require launching a large range?
No. The wider opportunity can be explored first, before selecting a small number of products for sampling and testing.
Would we need to make a large financial commitment?
Not initially. Development can be divided into stages, with costs and commercial viability reviewed before progressing to sampling or manufacture.
Who would manage formulation, manufacturing and compliance?
NADA can coordinate the complete process, including product development, supplier selection, safety and compliance, packaging, production and launch preparation.
How much time would be required from The Dreaming team?
The process would be structured around a small number of focused workshops and approval stages. NADA would manage the detailed development work between them.
How would we know whether people wanted the products?
Concepts, pricing and samples could be tested with retreat guests and The Dreaming’s existing community before committing to significant stock.
Would we have to sell through major retailers?
No. The most natural starting point would be The Dreaming’s retreat and website. Selective retail would remain an optional future opportunity after demand had been demonstrated.
Could the collection be developed responsibly?
Yes. Ingredient sourcing, manufacturing, packaging, refillability and environmental standards would be agreed before suppliers were appointed.
Who would own the brand and products?
The Dreaming would retain ownership and approval of its name, identity and story. The precise ownership of any new formulations, designs or intellectual property would be agreed transparently before development begins.
What would the first step involve?
A short exploratory stage to understand The Dreaming’s ambitions and non-negotiables, identify the strongest opportunities, and establish indicative costs and commercial viability - without committing to manufacture.
Explore the opportunity
This is an initial vision, not a fixed proposal. We would love to hear your thoughts, understand your ambitions and explore what a distinctive product range could look like for The Dreaming.
Prepared independently by Not Another Design Agency for discussion purposes only. All concepts, visualsand commercial figures are illustrative and subject to product feasibility, regulatory review, supplier quotations,order volumes and final specification. The Dreaming name and brand assets remain the property of theirrespective owner.