Selling wellness products on www.amazon.co.uk offers huge growth potential. Amazon holds over 30% of the UK e-commerce market, with wellness among its fastest-growing categories. Over 86% of UK shoppers use Amazon, and health-related searches rose by 25% last year, making it a powerful platform to reach motivated buyers quickly.
Selling wellness products on TikTok Shop offers significant advantages:
Health and beauty products dominate, accounting for 79.3% of TikTok Shop sales in the U.S., with Americans spending approximately $32 million daily on the platform.
Live shopping events are highly effective; for instance, Perfect Ted's first TikTok Live attracted nearly 200,000 viewers, resulting in sales that doubled their most aggressive forecast.
These factors make TikTok Shop a powerful channel for wellness brands aiming to engage audiences and drive sales.
Amazon is undoubtedly an incredibly powerful and profitable channel for brands and products in the wellness category - We can help and support clients set-up and navigate product compliance and FBA listing requirements, as well as creating brand pages and supplying all written and visual content.
We understand wellness brands and are experienced at finding and exploiting commercial opportunities for our clients. We can get new ventures to market - but can also work to rejuvenate and reposition existing brands and products.
