We’re a specialist team of brand & product creators, in the health & wellness sector.

According to Statista’s report, the global market size of the health and wellness industry was $4.4 trillion in 2019. Additionally, it is predicted to expand by almost 5.3% between 2019 and 2025.

The healthy eating, nutrition, & weight loss sector grew from $912 billion in 2019 to $946 billion in 2020. It is one of the only wellness sectors that maintained a positive growth trajectory during the COVID-19 pandemic. (Global Wellness Institute).

Wellness industry statistics for 2022 and future predictions indicate that the worldwide wellness market will expand at a CAGR of 4.1% between 2021 and 2026. (Imarc Group).

Tim Heard
Creative Director
Tim Heard

Tim has been working as a designer & creative director for over 25 years on many brands including The Body Shop, Laura Ashley, ASDA and M&S at Home. The last 10 years Tim has focussed exclusively on the health, nutrition and wellness category. Tim's strength is his ability to identify a gap in a market and shape brands and products to fill that space. Recent work includes new packaging programmes for Missguided and Everlast.

Cappi Henderson
Head Of Brand & Product
Cappi Henderson

Cappi has over 10 years experience working with Tim exclusively on nutrition & wellness brands, including Protein World, Free Soul, JP's Originals & Innermost. Cappi has a strong commercial focus and guides clients from initial concept, to product development, brand and product positioning, e-commerce set-up, content creation and retail and Amazon listings.

Marek Woźniak
Digital Developer
Marek Woźniak

Marek has over 15 years of experience working as a senior digital UI/UX designer and web developer - Marek’s focus is on performance, usability, accessibility and commercial success for clients. Marek’s technical skills include HTML, CSS and Javascript and is a Shopify development specialist.

Lotte Mitchell
Junior Creative Assistant
Lotte Mitchell

Lotte is our newest member of the team. A recent BA Design Graduate of Goldsmiths University. Lotte supports the senior creative team in all areas and works with clients on their social strategies and content creation.

Experience & commercial focus.

Brand & Products

We Specialise In Brand Innovation & Implementation for Marketers, Business Founders And Entrepreneurs.

Commercial Focus

We understand wellness brands and are experienced at finding and exploiting commercial opportunities for our clients. We are unique in the way we work – and expert at what we do.

Our Philosophy

Beautiful, articulate and intelligent design are the cornerstones of what we do. However, beyond that our difference is our ability to share and understand our clients’ hard commercial ambitions – this in turn, we believe greatly increases the chances of financial success.


Marketing magazine described our Are You Beach Body Ready? campaign for Protein World as ‘One of the most effective and innovative pieces of brand marketing in living memory’.

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