For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies
For Hotels, Spas, Gyms, Skincare Brands & Pharmacies

Most wellness brands are built to launch. We build ours to sell.

Smiling woman with yellow nail polish holding a white Innermost bottle against a pink background.

Not Another Design Agency started as a reaction.

After years working inside traditional design agencies, we saw the same pattern:

Beautiful Work
‘Award-Winning’ Design
But very little focus on what actually happened next

The goal was always the same: deliver the project, then move on...
We didn’t believe that was enough.

Tell us about your business goals

We’ll help you launch, scale, and succeed.

Book A Call

Most agencies focus on the work. We focus on what happens after.

We don’t measure success simply by how our work looks. We measure it by what it does.

Do people buy the product?
Does the brand grow?
Does the business make money?

Because design isn’t the outcome. It’s a tool.

Built for brands that are serious about growth.

We work with:

Established Wellness Businesses
Creating new revenue streams through own-label products
Startups
Launching supplements, skincare, and wellness brands from scratch
Amazon-first Brands
Looking to win in highly competitive categories

Different starting points. Same goal:
Build something commercially strong, scalable, and built to last.

Athletic woman wearing sportswear and white sneakers balancing side plank on one hand indoors.

What makes us different? We don’t just design brands - we build them from the inside out.

That means combining:

Product creation
Brand, positioning and packaging
Commercial strategy and supply chain thinking

We’ve done it ourselves. We’ve built and sold our own brand on Amazon, and secured listings with retailers like Holland & Barrett. So we understand what it really takes - not just creatively, but commercially.

Our approach: Everything starts with commercial reality

That means we focus on:

Structuring products with viable, scalable margins
Ensuring cost of goods and RRPs actually work
Transparently sourcing manufacturers and suppliers
Building supply chains designed for growth

Because if the numbers don’t stack up, the brand doesn’t either.

Bottle of lemongrass jojoba reed diffuser casting shadow on beige surface.

Deep wellness industry expertise.  The detail that actually drives success.

We understand the detail that drives success in this category:

Ingredient sourcing and formulation
UK-compliant claims and how to leverage them
Competitive landscape analysis
Identifying real gaps in saturated markets

We don’t guess - we build on data, insight, and experience.

What we believe.

Our beliefs:

Design is a business tool - not the end goal
Transparency leads to better margins and better decisions
Strong brands are built on solid commercial foundations
There is always space for smart challenger brands to win
Young person with curly hair and freckles holding a beige capsule pill between their teeth.

Our difference is that we understand and align with our clients’ commercial ambitions, boosting their chances of financial success.

Thinking about launching a product?

We’re open to new business inquiries for Q2 & Q3 2026.