Health and wellness product formulations and associated claims are rightly very highly regulated. In our experience of developing new products, we have first-hand experience of navigating and guiding our clients through the intricacies of compliance and associated legal requirements in the UK, EU and US. We can also work to attain Vegan, Halal and Kosher certifications and accreditations. We work with both the FSA and MHRA.
Establishing brand values is crucial for guiding decisions, shaping company culture, building trust and attracting like-minded customers. Solid brand values also play a vital role in initiating and maintaining customer loyalty.
Brand positioning is about understanding the competitive landscape and ensuring that our client brands can comptete, stand out and own their own space in their specific categories.
Successful brand positioning clearly defines your unique value, sets you apart from competitors, connects emotionally with your audience, drives recognition and ensures consistency across all touchpoints and messaging.
Creating attention-grabbing visual brand themes enhances recognition, evokes emotion, communicates your identity instantly, ensures consistency, captivates audiences, and makes your brand memorable across all platforms, from packaging to digital applications
We understand wellness brands and are experienced at finding and exploiting commercial opportunities for our clients. We can get new ventures to market - but can also work to rejuvenate and reposition existing brands and products.
