Private Label Branding

Creating a successful health and wellness brand for your private label products goes far beyond designing a logo or packaging, it requires a strong foundation built on strategy, compliance, values, and clear market positioning. 

At Not Another Design Agency, we combine deep industry knowledge with creative expertise to develop brands that are not only compelling but commercially viable and compliant.

Brand Values

We work closely with you to define meaningful brand values that serve as the backbone of your business. These values guide decision-making, shape internal culture, build external trust, and attract customers who align with your mission. In an increasingly values-driven marketplace, a clearly articulated ethos is essential for differentiation and loyalty.

Brand Positioning

When creating private label products, to stand out in a crowded wellness market, you must own a unique space. 

We help you define and articulate your brand positioning by:

• Analysing competitors and trends
  
• Identifying white space in the market
  
• Clarifying your unique value proposition
  
• Aligning positioning with consumer needs and emotional drivers
  
  

This results in a brand that is distinctive, relevant, and built to last, one that captures attention and fosters long-term affinity.

Visual Brand Themes

Design is the first impression for your new products and we make sure it’s the right one. We create cohesive visual brand themes that:

• Capture attention across digital and physical platforms
  
• Evoke emotion and establish identity at a glance
  
• Communicate values and voice without words
  
• Ensure consistency from packaging to social media
  
  

Our design team specialises in blending creativity with commercial appeal, making sure your brand looks as good as it performs.

Brand Guidelines

Once your brand is created, we equip you with comprehensive brand guidelines that ensure consistency across every channel and touchpoint. This includes usage rules for logos, fonts, colours, tone of voice, imagery, and more providing your team and partners with everything needed to protect and grow your brand identity.