Royal Botanic Garden Edinburgh
The Big Idea
A botanical bodycare collection that brings the Botanics into everyday life.
We propose a staged development programme to create the Botanics' own premium collection of botanical bodycare products.
NADA would identify and validate the strongest initial products, then manage everything from concept and formulation through to sourcing, branding, packaging, compliance and launch.
The Botanics would shape the creative direction, retain final approval and own the resulting collection. We would begin with a carefully selected range of everyday essentials, with the opportunity to expand once commercially proven.
Royal Botanic Garden Edinburgh Skinare
Benefits of an Own-brand Product Range
Create a new revenue stream
Generate additional income through the Botanics' visitor shops, online store and potential future retail partnerships.
Extend the experience
Allow visitors to take a little of the Gardens home, turning a memorable visit into an everyday experience.
Deepen brand connection
Beautifully designed, useful products create regular connections with the Botanics long after a visit.
Reach beyond the Gardens
Introduce the Botanics to customers who may never have the opportunity to visit Edinburgh.
Support repeat purchase
Everyday essentials such as hand wash, hand cream and body lotion create natural opportunities for replenishment and ongoing sales.
Create natural gifting opportunities
Coordinated gift sets, seasonal collections and botanical editions can increase average spend and attract new customers.
Build a valuable brand asset
Over time, a distinctive own-brand collection could become a meaningful commercial platform that reflects the Botanics' heritage and reputation.
Built-in Distribution
Sample Commercials
About Us
We identify gaps in the market for new brands - and commercial opportunities for existing brands and businesses.
One connected partner from initial idea to finished, market-ready collection.
The brands we have created have gone on to successfully list in the UK’s biggest retailers:
Case Study
FAQs
Explore the opportunity
From a memorable visit to an everyday connection.
The Botanics already offers a thoughtfully curated retail experience, including beauty, wellbeing and botanical gifts.
We believe there is an opportunity to build on this with a coherent collection of its own: products that combine botanical inspiration, contemporary formulations and distinctive design.
The collection could:
- Create an additional source of retail income.
- Encourage repeat purchasing through everyday-use products.
- Offer distinctive gifts at accessible premium prices.
- Reach customers through the existing online shop.
- Strengthen the connection between the Gardens and its visitors.
- Establish a foundation for future product development.
The objective would be to create products people choose for their quality and appeal, not simply because they carry the Botanics name.