Kookoo
Kookoo is not your average menopause brand. Inspired by the straight talking hot-flash lasses and the midlife divas of this world!
The Brief
Kookoo is not your average menopause brand. Inspired by the straight talking hot-flush lasses and the midlife divas of this world! The mission, in short, is to change this midlife shit-show into a midlife shindig!
An estimated 13 million women across the UK are presently navigating the impact of perimenopause or menopause, constituting roughly one-third of the entire female population in the country.
We carried out our own research and found that the Kookoo target audience is very vocal, open, and straight-talking when it comes to discussing the challenges of Menopause. We also found a great deal of humour—and quite a bit of swearing—all of which we have endeavoured to distill into an honest and contemporary tone of voice for both the brand and product positioning.
Our difference is that we understand and align with our clients’ commercial ambitions, boosting their chances of financial success.
Thinking about launching a product?
We’re open to new business inquiries for Q2 & Q3 2026.