Kookoo is not your average menopause brand. Inspired by the straight talking hot-flash lasses and the midlife divas of this world! The mission, in short, is to change this midlife shit-show into a midlife shindig!
An estimated 13 million women across the UK are presently navigating the impact of perimenopause or menopause, constituting roughly one-third of the entire female population in the country.
We carried out our own research and found that the Kookoo target audience is very vocal, open, and straight-talking when it comes to discussing the challenges of Menopause. We also found a great deal of humour—and quite a bit of swearing—all of which we have endeavoured to distill into an honest and contemporary tone of voice for both the brand and product positioning.
