JP's Originals


Brand & Positioning

The Brief

JP's Originals was a particularly joyous brand to create and develop. The brand and its products are a personal homage to the founders' grandfather, (JP) and the legacy he created for his family.

Building on generations of experience of tea planting and cultivating tea in the famous tea gardens of Assam, our client has now ensured that the family's rich tea-growing heritage will continue and flourish for this and future generations. Initially launching with three CBD infusions, the product range has expanded with many more blends, including; Rose Chai, Nana's Chai, Glorious Green and a wonderful Earl Grey! We strongly recommend.