Brand Building / Protein World
In just three and half short years – from an entrepreneurial client’s dream idea, to a multi-million pound empire, with sales in over 50 countries.
As a small creative team, rarely do you get an open brief to start such a pioneering and ambitious venture. We spent 18 months developing the brand, strategy, positioning plus packaging, ecommerce, creative content and full marketing launch.
We saw an online only brand start from zero, grow to a multi-million turnover in less than 12 months. We remained in charge of all creative development and implementation for the following two years, which saw the expansion in the the US, plus the first UK retail expansion in to Supedrug – and the Are you Beach Body Ready advertising campaigns in London & New York.