Advertising / Protein World
Marketing magazine described the campaign as ‘one of the most effective and innovative pieces of brand marketing in living memory’.
This campaign was over a year in the planning, then in just three weeks, by asking one question – “Are you beach body ready?” – Protein World went from an unknown to a household name. Our simple London Underground campaign, with just 25 x 48 sheet posters rewarded the client with record sales and instant international brand awareness. The campaign generated 970 press and TV articles in the UK and USA alone. The brand employed the same strategy to launch in New York and now sells to over 50 countries.